Privacy Policy

1.

Our general principles on data processing
To ensure your data is being processed correctly we have adopted the following principles:

  1. We only collect and process your personal information if we have a legal basis for the processing under applicable laws, for example:    
    1. We have collected your consent,
    2. It is necessary to fulfil an agreement with you,
    3. We legally are obliged to do so, or
    4. We have objective reasons and the processing does not harm you.
    5. We will however always collect your consent as a parent or legal guardian if your child under 13 years is providing personal information online.
    6. We will always inform you of the processing and the purpose of the processing, unless, and only in special cases, we have a legitimate basis not to do so.
    7. We only process your personal information for the original purpose or for other purposes that are not incompatible with the original purpose.
    8. We do not disclose your personal information to other persons or companies outside the LEGO Group unless you have given us your consent, unless we have an agreement with you or unless we are legally obliged to do so.
    9. We strive to verify and update your privacy information on a regular basis.
    10. We might supplement your personal information with information from other databases to ensure that your data is correct and up to date.
    11. We use high technical standards to protect your personal information.
    12. We do not store your personal information longer than what is necessary to serve the purposes for which the personal information was collected or further processed.